Archives for category: Business-ey Stuff and entrepreneurship

Expectations

You will never get more out of life than you expect.  –Bruce Lee

The sky is the limit with your goals but you have to realize that setting low expectations can pigeonhole you into mediocrity.  And for most people, for most goals, that’s alright.  Do you need to be the best “weight loser” ever?  Probably not.  In fact, to start learning behavioral change you should really start with easy goals.  Don’t make it amazing, just a humble 20lbs over 2 months.  Very easy.  And that’s why it’s a great “starter” goal to set, but what if you’re already good at these elements of behavioral change (High value goal setting and limiting behaviors)?  Where do you go now?

Most people make the mistake of “forever” goals when what they really want is better served with a High Value goal.  But if you have those steps down and want something more, NOW those “someday” and “forever” goals come into play.  And they should be huge.  The big idea here, the larger strategic picture is that you should test out behaviors and see what you really like.  You don’t have to commit to being a gymrat for the rest of your life just to lose 20 lbs.  It just requires a few simple changes and a bit of psychological knowledge.  But when you do find something that fills you with wonder, you need to go full bore.  This is the passion chasing they always talk about.  (The big secret is that passions come from what you’re good at–so getting good at things is the first step, THEN your passion flows into them).  Think of it like this.  Where would we be without those crazy goals?  Where would we be without those inspiring and dangerous goals?  Where would we be if everybody was “reasonable”?

Look at the difference in my goals as they evolved from months ago to now:

4 months ago: “I want to write 12 practice ads this month and get feedback on them so I can learn copywriting–which will lead to more persuasive websites for my businesses.

Now: “I want to be a world-class copywriter.

7 months ago: “In 6 months, I want to develop a comprehensive self-defense curriculum so I can teach women how to be safe faster than anyone else in my city.

Now: “I want to be the best martial arts instructor in the world–with the most scientific approach to hand to hand combat that there is.

Be unreasonable.  Be ridiculous.  Be completely unrealistic.  Break the “rules of behavioral change” I’ve laid out for you.  (if you’re clever, tell me what’s wrong with the forever goals in the comments–if I was just learning behavioral change, why would these goals make me fail?)

Here is why you should be ridiculous.

A goal is not always meant to be reached.  It often serves simply as something to aim at.  –Bruce Lee

I love marketing.  I know the power of a good title.  In business terms, you want to encapsulate your prospect’s deepest emotional want into the name while promising a result.  The best example I’ve ever seen is
“Double your dating”.
There’s also
“5 hour energy”.
“I will teach you to be rich”.
“Earn 1K on the side.”

It gets the entire idea across instantly, doesn’t it?  It also promises results.  Double your dating?  Well you can imagine what that would look like.  It’d be amazing wouldn’t it?  To go from say… dating one girl a year to 2 girls a year… well that’s actually a pretty big difference.  Earn $1K on the side?  That’s actually a life changing amount of money.  Just $1,000 extra say.. over 2 months.  Really different isn’t it?

I just saw an ad for a product called “stealth seduction”.  It was a video pitch with a darkly themed little page.  I didn’t listen to the pitch.  I didn’t need to.  The title got it all across.

First off, redundant.  Seduction already implies an element of stealth since it’s defined as “[to] attract (someone) to a belief or into a course of action that is inadvisable or foolhardy”.  If you’re not stealthy, then the seduction won’t work.

Second and much more importantly, the type of guy who sticks around for that may possibly be able to actually get a girl or two but people don’t stay tricked forever… and there’s only a certain type of girl who can be seduced that way or at all.  Wouldn’t it be better to actually be attractive?  Instead of tricking girls into being attracted, you’re just being who you are.  Silly product.  Alright name (although notice how no result is actually promised?) but a bad approach.  But I’m sure a lot of insecure little boys will buy it.  Insecure people are very suggestible, after all.

Ha, maybe that’s what it’s selling.  Dupe.. err I mean SEDUCE other insecure little boys into buying this thing that doesn’t really work.

It’s wrong.  For anyone who buys, they won’t get what they actually want.  And that’s bad business.  May you fail miserably as a business, Stealth Seduction.  That fate would already be too good for you.

†→Total read time: 3minutes

Every month has become a strange adventure for me.  You see, I’m “romantically unemployed” as a friend put it.  I am actively choosing not to work.  It’s not that I’m afraid of hard work, point of fact: I worked 12 hours nearly continuous the other day and regularly clock in 5-8 hours on my own projects, it’s that I want it to be towards my own goals and on my time.  I’m an aspiring entrepreneur and every month has become much like a tv show.  Every month is “How will mike pay his bills this month?”  And somehow, some way, I manage.  Barely.  Not easily always-although it sometimes is, not comfortably by any means and certainly not securely (I’m one medical emergency away from utter financial ruin-I have no delusions about this).  This has been occurring since… August of last year.

As most things go though, this isn’t sustainable and now thanks to past mike (DAMN YOU!) I have found the little ship that is my life on the edges of a financial tempest.  Details are toward the bottom as is a status I posted to help me do what I need to.

Some will call me dumb.  Some will call me lazy.  Some will say I acted amazingly foolishly and chalk it up to the idiocies of the young.  Certainly, I’m not above any of these judgments.  But I am living my way.  Not necessarily how I’d like, but entirely under my own steam.  By my efforts, my sword, my doings.  And that has been a cause of much joy for me.  I didn’t cow away, I didn’t flinch or shy away from my doom, I faced it full front, shoulders back and chest bared.  With the last few moments of my old life (this tempest will end the old mike and bring about an entirely new one, for better or for worse) I write this here.  I dove in, I tackled it and I tried my hardest.  If it wasn’t good enough, now I know.  And no one can take that from me, not the banks, not the financial doom nets that I set upon myself, not anyone who will aim to break me in the future.  I will know.  For sure.  And this is living to me.

Details

I owe UNO 3,600$.  I couldn’t sign up for classes this semester for that reason.  My student loans are knocking at the door, nearly 30,000$ in debt that way.  And the “don’t worry about it” phase of that is about over (6months away from classes).  In a month that time will be over unless I do something.  That is 33,600$ that is about to come due.  But I ran the numbers, my business-assuming I’m half the salesman I know I can be-could handle it.  What’s the rub?  I need at least 1,000$ to bootstrap it, 2,000$ to be comfortable, 3,000$ to actually have a good shot at making it in a month or 5,000$ in my wildest dreams of startup capital.  Assuming 1G of investment is no trouble, in two months I could be running quite a healthy little firm-able to handle my debts and provide for the classes I would need to stave off the financial demons that want their money back.

I’m intimidated by the size of this task.  But I dove in.  Worked up a timeline with key checkpoints and indicators of my success rate.  I’ll know quickly if I can make it or not.  Making it is wrought with dangers, pitfalls and failure points.  Which means it’s far more likely that I’ll fail.    But I might not.  I might make it.  And I’m willing to bet almost everything on it.  Already talked to one lender and got denied.  But I have 3 contingencies for this involving approaching other lenders, approaching a few investors, and then even just “creatively redistributing” student loan money if I can get a private lender for that.  This is the first failure point.  All else fails, then I’ll just get some kinda job and do it like a normal person.  But I have to try.  Just like flying or falling in the dark-it’s hard to tell which is occurring until you hit the ground… or don’t.

Random Status shared on my various social networks

FYI: I’m posting this to help me stick with these changes-nothing quite like social pressure.  If you see me, ask me about this to hammer it in please.

>>My goal in teaching combatives to people is to Make them believe that they can do anything.  I spose I wouldn’t be much of a teacher if I didn’t believe I could do anything.  I just ran the numbers and discovered that I set a huge, daunting obstacle for myself.  (DAMN YOU, PAST MIKE!)  One that very well could mean my absolute financial doom or my spectacular financial freedom.  One that will challenge me beyond what I think I can do, one that will force me to change nearly every habit in my life, one that if I win will make me believe I can do anything.  (sigh) Here it goes.  This is also exactly why I think the DSM-V should include “entrepreneurship induced manic-depressive bipolar disorder” if it doesn’t already.

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